Instagram Advertisements and Sri Lankan Millennials’ Purchasing Intention

This paper aims to identify impact of the Instagram advertisements on purchasing intention millennials in Sri Lanka using Technology Adoption Model. Nowadays is one most popular social media platforms, as has proven be a strong marketing tool for businesses, which are looking forward expand their existence and visibility products. It’s clear that isn’t just personal use anymore. The study was conducted utilizing sample users Western Province including Colombo, Gampaha Kaluthara districts. Systematic random sampling technique used select 88 study. Self-administrative questionnaire collect data from regression analysis analyze proved hypotheses subsequently. results revealed informativeness, hedonic motivation economic benefit have positive intention, where trustworthiness not having an millennials. inferences this can by organizations managers should prepared alter or adapt advertising tactics accordingly when targeting